NOAH
- co-founder Staycation STL
- digital marketing professional
RANDALl
About Me
My passion for marketing and digital media has taken me on a wild ride as a professional contractor and a full-time employee.
I have contracted with many companies, short- and long-term, with the goal of gaining as much experience as possible—not just work experience, but the chance to experience new teams, new management styles, new methods and ways of thinking. I have enjoyed my time overseeing national email marketing campaigns for New Balance, helping attorneys across the country meet their business development needs for Husch Blackwell, writing and proofing marketing materials for new books to hit the shelves with Elite Editing, and so much more!
Marketing is my passion, and I would be thrilled to bring my unique experience to your company.
Work Experience
MoreAble, LLC
Content Creator & Social Media Specialist + Advertising Specialist
April 2021 ~ January 2022
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Analyzed and recorded social media data to strategize social campaigns as well as presented data to joint venture partners
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Engaged with users on social media to organically increase brand awareness
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Proofed and scheduled all social media posts using Sprout Social
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Oversaw marketing projects involving outside partners, proofed and reviewed all submitted content while maintaining good-standing, professional relationships with partners
MediaCross
Strategist
March 2020 ~ October 2020
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Collaborated with creative and design teams to generate higher-education recruitment marketing materials
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Crafted proposals, executed contracts and developed strong client relationships
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Facilitated and led client-facing meetings, internal creative meetings and monitored project timelines
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Oversaw the development of print pieces, created targeted email campaigns and crafted social media campaigns
New Balance
Contractor: Email Marketing Specialist
November 2018 ~ December 2019
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Collaborated with creative and design teams to generate all U.S. email campaigns within a tight schedule
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Constructed, edited, and proofed email campaigns within Oracle Responsys
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Designed programs for each email campaign to optimize targeted recipients and send times
Legal Back Office
Freelance: Strategic Marketing Specialist
February ~ May 2019
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Compiled market research and data to create a detailed, 12 month, strategic marketing plan for new clients
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Wrote and edited social media content in par with marketing plan
Husch Blackwell
Contractor: Business Development + Marketing Specialist
May ~ September 2018
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Assisted attorneys by composing PowerPoint presentations, blog posts and informational sheets to be used in client development and acquisition, webinars and educational classes
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Edited email campaigns, attorney biographies, newsletters, presentations and informational sheets
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Worked closely with the business development team, within several cities, to write a weekly internal newsletter
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Gathered and organized data to be submitted with request for proposals/information
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Conducted research for various client development and acquisition projects
Imagery Marketing Group
Freelancer: Content Specialist
December 2017 ~ May 2018
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Wrote website content and product descriptions for multiple clients in the rent-to-own industry
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Scheduled Facebook and Twitter posts using Ads Manager and Hootsuite
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Generated work orders to be completed by our graphic design team using Workamajig
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Produced one industry-related blog per month for Imagery's website
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Developed Prezi and PowerPoint presentations to be used during industry trade shows and client presentations
Heartland Dental
Freelancer: Content Editor
February ~ March 2018
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Read through roughly 30 client websites and edit the content as necessary​
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Proofed HTML format according to website guidelines
Multiply
Freelancer: Content Specialist
August 2015 ~ September 2016
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Constructed 4-6 articles per week to be shared on designated influencer Facebook pages
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Varied language and tone of copy based on client requirements with the goal of maintaining high pay-per-click rates
Elite Editing
Freelancer: Marketing Copywriter
June ~ July 2016
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Read and evaluated manuscripts and/or author surveys to write essential copy for assigned books
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Wrote marketing essentials including: 30-word tagline, 200-word book description, 150-word back cover copy, and 150-word author biography
Education
BA ~ Media Communications | 2013
Webster University